<dif> “History Is Who We Are And Why We Are The Way We Are.” David McCullough </dif>

Philosophie de APAKABAR

APAKABAR does not identify as a “sustainable” brand or “eco-fashion.” We believe in total transparency and honesty, so we prefer to say we are a brand that seeks to reduce its negative impact on our planet and work on increasing our Harmony with the Earth. We are well aware of the fashion industry's negative impact on our environment and society. At APAKABAR, we will strive to atone for this situation by proposing design solutions that benefit both the wearer and the planet. Although our purpose has a serious side, we are all about creativity and fun!

Founder & Designer

Prafitra VINIANI has always had an insatiable curiosity for nature and is constantly exploring her creativity. Originally from Bandung, Indonesia, she is now based in Cimahi, where she launched her brand APAKABAR on 4 April 2018. 

In 2018, she graduated from Ecole de Conde Lyon, France, with a Master's in Artistic Director and Fashion Marketing. Before that, she cultivated her fashion talent in New York City as an assistant to Kelima K for her Couture collection in 2017. In 2016, she interned for Iris Van Herpen at IVH Studio Amsterdam and followed the workshop at Pierre-Bénite in Holding Textile Hermès. Her earliest experience was as an assistant to Tex Saverio during Paris Fashion Week in 2014.

Founder & Business Strategies

Abdurrahman is experienced in working in several startups in Indonesia. She is studying for a Master of Entrepreneurship and Innovation at UQ to sharpen her entrepreneurial mindset and broaden her networking. Abdurrahman is interested in developing business strategies and is excellent at building client relationships.